Browsing the "Opinion" Category

How to Buy Smarter with Beacon-Powered Targeting

January 20th, 2015 | by SPONSORED CONTENT: Andrew Dubatowka - Director, Innovation & Product Strategy, Opera Mediaworks

Think beacons are just about in-store push notifications? Think again. Opera Mediaworks’ Andrew Dubatowka explains how to use beacons for

Programmatic Predictions for 2015

January 4th, 2015 | by Click Z

What’s in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Last

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