Browsing the "Opinion" Category

    Ushering in a New Era of Mobile Measurement

    June 17th, 2015 | by SPONSORED CONTENT: Andrew Dubatowka - Director, Product Strategy & Marketing, Opera Mediaworks

    John Wanamaker, a department-store magnate in the late 19th century, famously quipped, “Half the money I spend on advertising is


    The Future of Mobile Is In-Feed

    May 13th, 2015 | by SPONSORED CONTENT: Andrew Dubatowka - Director, Innovation & Product Strategy, Opera Mediaworks

    How mobile creative is going to take native advertising to the next level. Native advertising is about to take off.



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